The St Austell Guardian Newspaper is working alongside the Town Centre Manager to launch a loyalty card scheme which we want up and running as soon as possible. These have been successful in other parts of the county, Falmouth, St Ives, Camborne, Hayle, Penzance and Newquay. Each town has dozens of businesses on board from pubs and cafes to hairdressers, clothes shops, jewellers and mechanics. We have written to every single business in the town centre and to all the outlying secondary retail areas to see who would be interested in signing up.

Here is how it works:

We provide each participating business with a St Austell Shopper sticker for the window.

Shoppers buy a loyalty card for £3, which entitles them to 10% off at all participating businesses. This money will go towards improving St Austell.

Shoppers start spending and your business will reap the rewards of customers staying local and loyal.

Funding is already in place so there is nothing to lose. If you want to take part email Zoe at the Guardian zbourdeaux@c-dm.co.uk or Tasha tasha.davis@cornwall.gov.uk to sign up.